Marketing Manager - Tour, Air and Express Bus

About Tide

At Tide we work to create good and sustainable travel experiences every day. To succeed with this, we are now looking for an experienced, commercial and execution-strong marketing manager who will help more choose to travel with our tour, air and express buses.

A central and operational marketing role

We are looking for someone who has solid marketing experience and an analytical eye, combined with creativity and strong execution skills. You will be responsible for further developing and making Tide's tour, air and express bus offerings visible in the market. This is a role for someone who likes to work operationally and get things done, from idea and planning to execution, publishing, follow-up and measuring effect.

You will also have a central role in how Tide looks and is perceived. As the group's professional person responsible for profiling, you will manage and further develop Tide's visual identity and ensure that it is well utilised in practice. You will both provide advice and contribute operationally to a clear, coherent and recognisable expression across businesses, markets and platforms. This applies to everything from vehicles and materials to digital and physical meeting places.

You are digitally strong and confident in modern tools for marketing, analysis, advertising and content production. You are used to working operationally in digital channels and tools, and understand how data and insights can be used to improve and optimise marketing work. You are also curious about how AI and new technology can make the work smarter and more targeted.

You report to the Communications Director and will be a key professional resource in the marketing and communications department. The role involves close collaboration with the business areas and other relevant professional environments across Tide.

Your main responsibilities and tasks

• Be responsible for marketing and making Tide's tour, air and express bus offerings visible

• Develop and execute marketing plans, campaigns and activities that support the business area's commercial goals

• Plan, produce, publish and follow up marketing initiatives in relevant channels

• Analyze results and continuously optimize marketing and campaign work

• Be responsible for digital marketing and presence in relevant channels and platforms

• Be responsible for the websites related to tour, air and express bus and contribute to good digital customer journeys

• Manage and further develop Tide's visual profile and ensure good and consistent use across the group

• Act as a professional advisor on profiling matters and at the same time contribute operationally in the work

• Contribute to sponsorship work related to the business area

• Collaborate closely with internal professional environments, external partners, agencies and suppliers

• Have budget responsibility for your own marketing work

We are looking for someone who

• Has relevant higher education, preferably at master's level, in marketing, economics, communication or equivalent.

• Has solid and relevant market experience, preferably from travel, transport, service provision or other commercial enterprises

• Is an experienced user of relevant digital marketing tools, for example Google Analytics, Google Ads, Meta Business Manager, CMS and AI tools, and enjoys working operationally in the tools yourself

• Has an analytical and commercial mindset and is able to translate insight into concrete measures

• Has good communication skills in Norwegian and English

We offer

• A central marketing role in a large mobility group with high activity and big ambitions

• Opportunity to influence both commercial development and how Tide appears as a brand

• A varied role with a wide contact surface and good opportunities for professional development

• A pleasant and informal working environment centrally in Bergen

• Competitive terms

For more information contact our Communications Director, Marianne Frønsdal at marianne.fronsdal@tide.no or phone 951 29 383